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Growing Younger!

Overview
Abrams, Foster, Noler & Williams, P.A. (AFNW) is a regional minority-owned certified public accounting firm that provides audit, accounting, tax and business advisory services for a variety of challenging clients throughout the Mid-Atlantic region.

Need
AFNW originally approached Mosaic to provide help with proposals. After multiple follow-up conversations, Mosaic learned that AFNW was going through a period of stagnant growth and management turnover. They couldn’t seem to win new or profitable work and hadn’t hired any new employees in quite some time. The firm has been in business for more than 30 years and has not updated its marketing platforms in years, if ever. Their logo, website, business cards, proposals and other collateral were completely outdated and in desperate need of a refresh.

Solutions
Instead of beginning with just proposal writing, Mosaic explained the importance of doing a rebranding campaign first so that AFNW could project a new professional image across all platforms, including proposals. We called it – growing younger! The Mosaic team designed a comprehensive corporate identity package with sales and recruiting materials alike, including a new refreshed logo, business cards, firm brochure, letterhead, report covers, conference materials and promotional items. We also did a photo shoot around the office and took professional headshots of all employees. In addition to designing a new fully responsive website, Mosaic is providing internet marketing services to increase SEO and maintain updated content and functionality.  We designed and continue to manage new social media platforms on LinkedIn, Facebook, Twitter and Google+ to supplement AFNW's digital presence. We are also currently acting as AFNW's in-house Marketing Department by assisting with a strategic marketing plan, best practices reviews and proposal process management, to name a few.  Upcoming projects include videography and digital animation to promote the firm, its services and recruiting efforts.

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